Mobile Customer Loyalty Programs

Majority of the stores these days are offering various loyalty cards, this can be difficult to keep safe and monitor the rewards points in each loyalty card. Having so many loyalty cards makes it more difficult to find a specific card when you need it, as well as the chances of losing some loyalty cards also increases. As a result, retail businesses are providing a new way to get rid of producing tangible cards, and better keep track of loyalty cards.
 

Why should you use mobile loyalty cards?

The mobile loyalty program offers customers to keep track of their loyalty cards; therefore increasing the chances of using the cards at the cash register. Loyalty programs are portable making it more accessible to monitor points or discounts customers earned. Furthermore, mobile loyalty programs can be customized fitting to customers’ preferences instantly on the phone. On the business aspect, this type of program offers a way to promote the business when loyalty program members share information about this app (application) on social networks, encouraging others to join the loyalty program. Loyalty cards are beneficial for both the retail businesses as they can better understand customers' purchase behaviour; increase card usage and customers who would then have an incentive to buy more at a particular store and receive rewards/ points for purchases made at their store.

How Mobile Loyalty Programs Work?

Mobile loyalty programs work two ways. One method to join this program is by downloading the app (application) onto the mobile device. This can be done by going onto a particular store's website, click on the download app according to the type of phone you have. You then make an account by entering your personal information such as name, address, mobile phone number as well as the e-mail. Another way to enable this type of program onto your mobile device is by contacting the customer loyalty program helpline phone number which is given on the store’s website in order to provide step by step assistance to download the app and make an account.