In the harsh competitive setting of the
retail industry, it is important to maintain sales target. Over the years, the
concept of customer loyalty has dramatically changed. In the earlier days,
companies only put their focus on increasing the number of sales. As time
progressed the shift in focus has gone into maintaining and improving the
relationship between existing customers and retail stores. Customer
loyalty is the customers' relationship towards certain organizations,
brands, particularly the retail stores. Customer loyalty programs are designed
in order to improve the quality of the shopping experience; a method used
to offer better deals involving products and services that are in
demand. It is a method used by retail stores to promote their products
and services and boost purchases. Customer Loyalty programs come
in various forms such as points card, membership cards, and discount
cards. In addition they assist in determining customers' wants
and purchasing behavior. This allows retail stores to perform more
effectively by responding better to customers' needs and wants.I look forward to talking more about customer loyalty programs so stay tuned, please let me know what you think and post your comments and feedback.
Thanks,
Vaidehi
